Bulgaria has a rich cultural heritage and natural beauty which affords visitors a wide variety of choices for holidays.

Choose from seeking out the cultural treasures, exploring the long coastline with excellent beaches, water sports, skiing or adventure tours.

For relaxation you will find a range of Health & Beauty spas and procedures. Mineral baths, thalasso & aromatherapy, beauty treatments, treatments with seaweed, mud and sand, classical and eastern massages, as well as therapies with honey, wine and chocolate. The wine therapy has gained popularity in the last couple of years; it is related to the traditions of the country. Roman women used to take wine baths to make their skin smooth and beautiful. Ancient Greek women were also familiar with the healing properties of red wine.  Nowadays red wine is used in a series of different SPA treatments including facial masks, wine compresses, baths and massages.

Bulgaria has a number of protected UNESCO sites – The Madara Rider a bas-relief carved in the rocks is an archaeological monument. The Thracian Tomb of Kazanlak located in Kazanlak is a round-domed brickwork tomb, a part of a large necropolis situated nearby the ancient Thracian town of Seutopolis.  The Rock-Hewn Churches of Ivanovo is a religious complex, dating back to the 12th century AD.  Boyana Church is known as one of the best and completely preserved symbols of the East-European Medieval art. The Rila Monastery is a real medieval palace. The church of the monastery has unique frescoes, icons and woodworks.  Nessebar, one of the oldest towns in Europe, has also received recognition.

Also on the UNESCO World Heritage List are The Pirin National Park and Srebarna Nature Reserve.

Follow the Wine Road and visitors will not only taste quality wine but also come in touch with the ancient heritage of the country and visit the Thracian temple Starossel, the holy city Perperikon, Old town of Plovdiv, the sea capital of Bulgaria – Varna, Pomorie, the Maguar cave, the natural phenomenon Belogradchik Rocks and Ruse on the Danube.

The Bulgarian holiday calendar is a result of multi-century accumulation of ecclesiastic beliefs and Christian religious notions. Holidays such as Ignazhden, Mummers, Christmas, Baba Marta, German, and Eniovden are a motley blend of mythology, paganism, religion and folklore.   One of the symbols of Bulgaria – the Kukeri – the ritual has been practised ever since the pagan period in the history of the country. The purposes have differed throughout the centuries but usually the kukeri aim at chasing away the evil spirits and bringing health and good crops.

Weaving and embroidery have long been traditional to the country, showing the skills and creativity of their makers. Carpets are made in several regions, mainly in the mountain towns of Chiprovtsi, Samokov and Kotel.

Golfers are catered for with eight golf courses: Golf Club /air Sofia close to the town of Ihtiman, Sliven Golf Club, St. Sofia Golf Course & Spa in the village of Ravno Pole near Sofia, Pirin golf Country Club near the town of Razlog, Ibar Golf Club near Dolna Banya and Black Sea Rama, Thracian Cliffs and Lighthouse on the spacious plateau near to Balchik. The Black Sea Rama and Thracian Cliffs were designed by the golfer Gary Player and the Lighthouse golf resort by Ian Woznam.