July sees the opening of the new citizenM Hotel in one of London’s most historic sites – opposite the famous Tower of London. The new 370 room hotel officially opens this week.
citizenM has crowned its new 8-storey property with a dramatic double height space with floor to ceiling windows and a wrap-around terrace that offers a stunning 360 view on London and its famous skyline.
This is citizenM’s second property in London by this young and innovative Dutch hotel brand which was founded in 2008. The company breaks the rules of traditional hospitality with its belief of treating all guests equally and seeking to give them what they really want – contemporary design, technology that enables a streamlined experience and friendly, efficient service at a very competitive price.
It is designed by Amsterdam-based creatives of Concrete, the property’s airy glass and limestone façade blends in with its surroundings and mirrors the buildings neighbouring the hotel.
Enter the hotel through its signature style red glass box and guests will be immersed into the group’s philosophy of redefined luxury for modern travellers. The ground floor is the heart of the hotel where guests can rest, work, congregate by the fireplace or watch TV. The concept of the area caters for both modern business travellers and tourists. In the centre of the hotel are self-check in terminals for easy check-in and out. Free Wifi.
Oversized shelves allow the guest to enter the humorous world of world of citizenM filled with travel and art books and unique objects that reflect aspects of traditional British heritage. A stuffed boar’s head surveys its surroundings while vintage cricket bats, antique riding boots and silver sports trophies adorn the communal spaces.
A new feature of citizenM Tower of London is the concept of coffeeM. Close to the entrance and right next to the exit of one of the city’s busiest tube stations, both guests and locals will be able to get freshly brewed coffee and pastries from one of the baristas. CanteenM the open kitchen format with its signature style bar is open round the clock.
With the opening of this new property citizenM has introduced the brand new retail concept collectionM in response to guests’ requests to buy items they had seen at the hotels. The collection showcases travel accessories, art, books, interiors and cute design objects.
Images: Richard Powers
Further information: www.citizenm.com